{"id":16852,"date":"2024-05-20T10:44:22","date_gmt":"2024-05-20T08:44:22","guid":{"rendered":"https:\/\/monguide.net\/?post_type=product&p=16852"},"modified":"2026-03-27T11:32:20","modified_gmt":"2026-03-27T10:32:20","slug":"marketing-b-to-b-principes-et-outils-de-la-stratagie-a-la-vente","status":"publish","type":"product","link":"https:\/\/monguide.net\/fr\/produit\/marketing-b-to-b-principes-et-outils-de-la-stratagie-a-la-vente\/","title":{"rendered":"Mark\u00e9ting B to B – principes et outils de la strat\u00e9gie \u00e0 la vente"},"content":{"rendered":"

Une mine d’informations \u00e0 l’usage des professionnels et futurs professionnels. Comment \u00e9laborer une strat\u00e9gie marketing pour des produits ou services destin\u00e9s aux entreprises ? Comment \u00e9tudier le march\u00e9, d\u00e9terminer les nouveaux produits, les lancer avec succ\u00e8s aupr\u00e8s des professionnels ? Comment instaurer une relation client positive et durable avec des acheteurs exp\u00e9riment\u00e9s ? Ces enjeux sont de taille puisque le business to business (B to B ou B2B) repr\u00e9sente un chiffre d’affaires nettement sup\u00e9rieur au business to consumer (B to C).
\nCet ouvrage propose un panorama des concepts th\u00e9oriques (analyse strat\u00e9gique, processus d innovation…) et des pratiques (usage d Internet, m\u00e9thodes et outils de vente…) du B to B. \u00c9tay\u00e9 de nombreux exemples, \u00e9tudes de cas et t\u00e9moignages, enrichis dans cette seconde \u00e9dition, il permet de cerner concr\u00e8tement tous les aspects de ce marketing sp\u00e9cifique.
\nLa centaine d’outils op\u00e9rationnels propos\u00e9s fait de ce manuel une v\u00e9ritable mine d’informations \u00e0 l’usage des \u00e9tudiants, mais aussi des professionnels.
\nDes ressources compl\u00e9mentaires (plans, tableaux de bord…)
\n\u00ab Une vision compl\u00e8te des concepts th\u00e9oriques du marketing B to B \u00bb<\/p>\n

Format: PDF<\/p>\n

Nombre de page: 257<\/p>","protected":false},"excerpt":{"rendered":"

Cet ouvrage disponible en t\u00e9l\u00e9chargement au format PDF de 257 pages propose un panorama des concepts th\u00e9oriques (analyse strat\u00e9gique, processus d’innovation…) et des pratiques (usage d’Internet, m\u00e9thodes et outils de vente…) du B to B. \u00c9tay\u00e9 de nombreux exemples, \u00e9tudes de cas et t\u00e9moignages, enrichis dans cette seconde \u00e9dition, il permet de cerner concr\u00e8tement tous les aspects de ce marketing sp\u00e9cifique.
\nLa centaine d’outils op\u00e9rationnels propos\u00e9s fait de ce manuel une v\u00e9ritable mine d’informations \u00e0 l’usage des \u00e9tudiants, mais aussi des professionnels.
\nDes ressources compl\u00e9mentaires (plans, tableaux de bord…)
\n\u00ab Une vision compl\u00e8te des concepts th\u00e9oriques du marketing B to B \u00bb<\/p>","protected":false},"featured_media":16854,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[87,74,86,317],"product_tag":[],"class_list":{"0":"post-16852","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-business","7":"product_cat-education","8":"product_cat-marketing","9":"product_cat-pdf","11":"first","12":"instock","13":"sale","14":"downloadable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple","18":"add-to-wishlist-after_add_to_cart"},"yoast_head":"\nMark\u00e9ting B to B - principes et outils de la strat\u00e9gie \u00e0 la vente - Mon Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monguide.net\/fr\/produit\/marketing-b-to-b-principes-et-outils-de-la-stratagie-a-la-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark\u00e9ting B to B - principes et outils de la strat\u00e9gie \u00e0 la vente - Mon Guide\" \/>\n<meta property=\"og:description\" content=\"Cet ouvrage disponible en t\u00e9l\u00e9chargement au format PDF de 257 pages propose un panorama des concepts th\u00e9oriques (analyse strat\u00e9gique, processus d'innovation...) et des pratiques (usage d'Internet, m\u00e9thodes et outils de vente...) du B to B. \u00c9tay\u00e9 de nombreux exemples, \u00e9tudes de cas et t\u00e9moignages, enrichis dans cette seconde \u00e9dition, il permet de cerner concr\u00e8tement tous les aspects de ce marketing sp\u00e9cifique. La centaine d'outils op\u00e9rationnels propos\u00e9s fait de ce manuel une v\u00e9ritable mine d'informations \u00e0 l'usage des \u00e9tudiants, mais aussi des professionnels. 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