{"id":16862,"date":"2024-05-20T13:24:35","date_gmt":"2024-05-20T11:24:35","guid":{"rendered":"https:\/\/monguide.net\/?post_type=product&#038;p=16862"},"modified":"2026-03-27T11:32:20","modified_gmt":"2026-03-27T10:32:20","slug":"marketing-et-communication-jeunes-vendre-aux-generations-y-z","status":"publish","type":"product","link":"https:\/\/monguide.net\/fr\/produit\/marketing-et-communication-jeunes-vendre-aux-generations-y-z\/","title":{"rendered":"Marketing et communication jeunes &#8211; vendre aux g\u00e9n\u00e9rations Y et Z"},"content":{"rendered":"<p><span class=\"a-text-bold\">Comment faire passer un message aux jeunes aujourd\u2019hui<\/span>\u00a0<span class=\"a-text-bold\">? Quels sont leurs codes et leurs valeurs ?<\/span>\u00a0<span class=\"a-text-bold\">Comment leur faire appr\u00e9cier une marque, leur vendre<\/span>\u00a0<span class=\"a-text-bold\">un produit ? Quelle est l\u2019influence d\u2019Internet sur leurs<\/span>\u00a0<span class=\"a-text-bold\">comportements ?<\/span><br \/>\nLes m\u00e9dias, les entreprises et les institutions publiques doivent faire \u00e9voluer leurs strat\u00e9gies de marketing (traditionnel et social) pour cr\u00e9er une relation durable avec les jeunes.\u00a0<span class=\"a-text-bold\">Confiance, \u00e9coute, libert\u00e9, autonomie :<\/span>\u00a0<span class=\"a-text-bold\">voil\u00e0 les mots cl\u00e9s de la communication et du marketing<\/span>\u00a0<span class=\"a-text-bold\">\u00e0 destination des jeunes.<\/span>\u00a0Les plus grandes marques, et les plus dynamiques, l\u2019ont compris.<br \/>\nRiche de nombreux exemples et d\u2019\u00e9tudes de cas de campagnes publicitaires, cet ouvrage analyse les codes, les langages et les valeurs des g\u00e9n\u00e9rations Y et Z. Les conseils op\u00e9rationnels int\u00e9resseront les agences de marketing ou de publicit\u00e9, mais aussi tous les acteurs travaillant au contact des jeunes dans les organisations priv\u00e9es ou publiques.<\/p>\n<p>Format: PDF<\/p>\n<p>Nombre de page: 216<\/p>","protected":false},"excerpt":{"rendered":"<p>Riche de nombreux exemples et d\u2019\u00e9tudes de cas de campagnes publicitaires, cet ouvrage de 216 pages au format PDF disponible en t\u00e9l\u00e9chargement uniquement analyse les codes, les langages et les valeurs des g\u00e9n\u00e9rations Y et Z. Les conseils op\u00e9rationnels int\u00e9resseront les agences de marketing ou de publicit\u00e9, mais aussi tous les acteurs travaillant au contact des jeunes dans les organisations priv\u00e9es ou publiques.<\/p>","protected":false},"featured_media":16863,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[86,317],"product_tag":[],"class_list":{"0":"post-16862","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","7":"product_cat-pdf","9":"first","10":"instock","11":"sale","12":"downloadable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple","16":"add-to-wishlist-after_add_to_cart"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing et communication jeunes - vendre aux g\u00e9n\u00e9rations Y et Z - Mon Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monguide.net\/fr\/produit\/marketing-et-communication-jeunes-vendre-aux-generations-y-z\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et communication jeunes - vendre aux g\u00e9n\u00e9rations Y et Z - Mon Guide\" \/>\n<meta property=\"og:description\" content=\"Riche de nombreux exemples et d\u2019\u00e9tudes de cas de campagnes publicitaires, cet ouvrage de 216 pages au format PDF disponible en t\u00e9l\u00e9chargement uniquement analyse les codes, les langages et les valeurs des g\u00e9n\u00e9rations Y et Z. 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