{"id":18670,"date":"2024-09-21T11:26:46","date_gmt":"2024-09-21T09:26:46","guid":{"rendered":"https:\/\/monguide.net\/?post_type=product&#038;p=18670"},"modified":"2026-03-27T11:35:55","modified_gmt":"2026-03-27T10:35:55","slug":"le-webmarketing","status":"publish","type":"product","link":"https:\/\/monguide.net\/fr\/produit\/le-webmarketing\/","title":{"rendered":"Le webmarketing"},"content":{"rendered":"<p>Le web fait totalement partie du quotidien des consommateurs, les entreprises ne peuvent plus ignorer son impact d\u00e9cisif sur leur business &#8211; les plus matures en font une pierre angulaire de leur strat\u00e9gie et de leur croissance. Si les aspects op\u00e9rationnels doivent \u00eatre parfaitement ma\u00eetris\u00e9s (lancer une campagne Adwords, ouvrir une page Facebook&#8230;), il est aussi essentiel de prendre du recul et concevoir le web comme une composante int\u00e9gr\u00e9e du marketing. Conna\u00eetre les leviers de visibilit\u00e9 : r\u00e9f\u00e9rencement, liens sponsoris\u00e9s, display, affiliation, m\u00e9dias sociaux&#8230; Convertir un maximum de visiteurs en clients. Mesurer et optimiser l&#8217;efficacit\u00e9 du webmarketing. Les plus : de tr\u00e8s nombreux cas d&#8217;entreprises et les enjeux du webmarketing au quotidien.<\/p>\n<p>Format: PDF<\/p>\n<p>Nombre de page: 347<\/p>\n<p>Langue: Fran\u00e7ais<\/p>","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage de 347 pages, au format PDF, disponible uniquement en t\u00e9l\u00e9chargement, rend accessibles les fondamentaux du webmarketing. 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